The importance of high-quality visual stories is immense. This is the power of showing. Photography, and by extension all types of imagery, is most definitely one of the world's best conversation starters and can be a potent force in driving a business forward.
So what makes a good photograph and what makes an image a good story? The answer lies in cultural, geographical & even philosophical boundaries. The most interesting images elicit emotional reactions, allowing the viewer to transcend these boundaries; surprises them, impresses them and hooks them into a moment. It is in this moment that the subjective nature of the mind is created and elicited onto ourselves and others. One person's pain is another person's pleasure.
A powerful photograph or a creative, artful piece of imagery exerts one's passion & excitement and allows the possibility of different people's points of view to be exchanged with others outside of one's field. Even the possibility of changing one's mind.
The power of the human mind is indisputable. If the mind can alter our physical body, it can certainly alter the way we perceive ourselves and how we are perceived by others. Successful creative people like Beethoven or Picasso always thought their own work was great and had belief in themselves. This self-belief is an immense factor to why they became the best. Whatever you think you are, is what you will be.
It is with this self-belief (some may say it is required) that makes entrepreneurs and businesses succeed. So what makes a business successful? A large factor has to do with branding. Business branding is a dynamic marketing strategy that is used to influence & manage the way we perceive as well as respond to a brand or product. It's how people think and feel about who you are as an organisation and what you do. It is your corporate identity. A well-designed corporate identity creates meaning, not just a product. A successful brand also doesn't wait for inspiration, it creates methods to summon it at will. The most successful stories do not postpone the future nor excuse excuses. They are audacious.
Starting your own corporate identity can be difficult. What shape logo to use? Which typography matches your identity? What will be your slogan, if you have one at all? Which colour or combination of colours should you use? All these factors and more, combine to bring your corporate identity a defining image. This image will be what your customers see first. It is your corporate first-impression. The logo remains the focal point of any identity system and the key to its acceptance. It is quintessentially the compression of meaning into a few memorable marks, image or typeface. As a communicator, there is simply no better way of making your mark on the world.