What is the meaning of your work? Creative people focus on the meaning of what they do. It is their utmost concern that they produce something worthwhile, to ensure what they do has significance to them as well as others - something that has real human value.
The important thing is to begin. You can begin anywhere - wherever you are and with anything you have in hand. Simple, familiar things are hidden to us in plain sight. They are so ordinary that we don't even notice them. This is design philosophy at its most basic. You have to look at the familiar as if you have never seen it before - then make this your starting point.
Everyone talks about their ideas - few are bold (or maybe naive) enough to act on them. Play with the frameworks that surround you - the creative mind pulls things apart and pieces them back together again in new ways - a rearranged structure is likely to be more interesting. Modern life is indeed extremely fragmented but we make use of any means at hand to make it work. The world is more fluid, more connected than ever before, each individual has become more powerful and many of us are more convinced than ever before of our ability to leave the world better than we found it. However, despite all of our efforts to simplify things, nothing is very simple anymore. Technology has become a central facet of life and there is no area of daily life left where its influence is not the controlling one. Finding human content in this new landscape is the problem which confronts all of us. Perhaps finding balance in everything we do, is the key.
Balance in design & art means symmetry or asymmetry, radial or crystallographic (or mosaic). Balance means making a choice, and enjoying those choices. You can balance an outlandish idea with a grounded framework and it will be a safe structure. Leaning too much on either end of the spectrum and the structure collapses. What if it works? These four words are some of the most powerful words you can ask yourself. We must accustom ourselves to the idea that our mental and vocational equipment must be constantly re-balanced.
Every single one of us is writing our own individual book - every day you write another page, another chapter. If life is a book, what will be in your next chapter?
During your creative journey, you will encounter highs and lows - particularly during the process of taking your ideas and making them into reality. Positive and negative feedback has a peculiar way of throwing you into an emotional high or low. Take note of that feedback, evaluate it and then value it. It is up to you to find a way for your emotions to stay as balanced as possible on your journey and to remain creatively prosperous.
Creativity flourishes when we remain true to ourselves, our own values and ideas. Keep faith with your own vision. Work with us to create something different.